
When you create new content, launch a new product or run a new campaign, be sure you share this across the social media channels you are active in. Promote your business on social media networksįacebook users have an average of 338 friends. Fresh content will also help your website be found in search engines. Keep your content fresh by publishing a blog that reports the latest business news, key-takeaways from whitepapers and hot topics within your industry. Keep your website content freshįresh and informative content is one of the main elements that pull in new visitors and potential customers. A happy customer is likely to tell at least three friends about a positive experience and great customer service leads to increased sales.īest of all, you can keep track of previous customer communication through tools such as CRM software. Treat each customer with respect and take appropriate action. Keep up and maintain excellent customer support and serviceĪ customer who contacts customer support about their first order is just as important as a customer who contacts customer service about their tenth order. You can use a survey to conduct industry research, customer experience or measure customer satisfaction. People are happy to express themselves and often enjoy telling you about their online and offline experiences. Increase your customer base by asking for opinionsīefore a web visitor leaves your website, request that they complete a short survey related to your business. If you provide good content, customers will know more about your business.

When you offer a free newsletter, you are informing your potential customers that you are willing to provide free information from the start. Offer a free newsletterįree is something that everyone can afford, from small businesses to global corporations. So how can you increase your customer retention rates even more?īelow are 5 simple ways to bring in more customers and increase your customer base. To increase your customer base, it is necessary to stay in constant contact with potential and existing customers and the more value your business can offer, the more likely they will remain loyal.ĭid you know that a mere 5% increase in customer retention can boost a company’s profits by 25% to 95%, and that almost 65% of a company’s business comes from repeat customers?

Analyzing customer profitability and maximizing a customer’s lifetime value are highly important and essential to any business. One of key drivers in your company’s value is the value of your customers.

Census Bureau website to conduct secondary research about demographics in your community. Analyze the information you find to think about how you can improve current offerings to attract customers to your business. Join websites and and social media sites that focus on your business interest, and pay attention to user discussion trends.

To gather local data, invite potential customers in your community to attend a meet up to sample your products and give feedback. Survey customers to find out what they think of your business focus. Conduct primary research by communicating with potential customers who share your interests.
